We’ve all seen the power of social networks, but this time around, Bench harnesses its strength for a good cause, with its historic 1M for 1M campaign.
Enlisting the help of its endorsers, Bench has drummed up a list of 15 foundations for the ultimate goal of endowing one of these charities with 1 million pesos.
This includes World Vision for Sam Concepcion, Kris Lawrence and Anthony and David Semerad, K.I.D.S. Foundation for Diether Ocampo, YesPinoy Foundation for Dingdong Dantes, Ephesus, Home of the Abused Girls for Isabelle Daza, School for the Deaf for Iya Villania, C.R.I.B.S. for Jake Cuenca, White Cross for Janine Gutierrez, Mother of Mercy Home for the Elderly for Jason Francisco, Missionaries of Charity for Jessy Mendiola, National Children’s Hospital for John Prats, Philippine Orthopedic Center Auxiliary Board, Inc. for Jon Avila, CHILDHaus for Karylle, AGAPP for Kris Aquino, Childhope Asia for Lovi Poe, K.I.D.S. (Kapatid Iwas Droga sa Tulong ng Sports) for Lucy Torres Gomez, Philippine Red Cross for Paulo Avelino, and Cancer Warriors Foundation for Rocco Nacino.
The promo begins January 2012. To join, users follow three simple steps. First, visit www.benchtm.com/1M41M and then log in via Twitter. If a user has no Twitter account, there will be a Twitter Sign Up button for him or her to sign up.
After this, follow @benchtm, by clicking on a button on the left side of the page. If the logged user is already following @benchtm, he/she will see a grayed out button.
Finally, vote by clicking on options on a poll on the left hand side of the screen.
Once you vote, there will be a button with which to send a TWEET saying “I follow @benchtm and voted for Celebrity Name for Charity Name via http://www.benchtm.com/1M41M #Bench1M41M.”
Once @BenchTM reaches 100,000 followers, and for every additional 100,000 followers up to a ceiling of one million, Bench will endow the charity with the most votes, with 100,000 pesos. A total of 1 million pesos will be donated to charity, divided into 10 in order to help more institutions.