#itsmorefuninthephilippines

Earlier this day DOT announced its newest campaign to boost tourism in the country. Introducing #ItsMoreFunInThePhilippines! There’s a lot to like about the current DOT admin now, and one of them is employing really GOOD graphic artists! Don’t you like the campaign materials? Check out the logo below —

The logo for the country's newest tourism slogan, "It's more fun in the Philippines," features a pixelized version of the Philippine map. Photo from itsmorefuninthephilippines.com

Also, it makes heavy use of social media which makes it participative. Everyone is invited to promote the Philippines, everyone has the chance to contribute. Make this hashtag #itsmorefuninthephilippines trend worldwide by tweeting why it is indeed more fun in the Philippines! Be creative: tweet your favorite photos, videos, statements that are uniquely Filipino. With social media, who knows what heights the Philippine tourism can take!

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