Earlier this day DOT announced its newest campaign to boost tourism in the country. Introducing #ItsMoreFunInThePhilippines! There’s a lot to like about the current DOT admin now, and one of them is employing really GOOD graphic artists! Don’t you like the campaign materials? Check out the logo below —
Also, it makes heavy use of social media which makes it participative. Everyone is invited to promote the Philippines, everyone has the chance to contribute. Make this hashtag #itsmorefuninthephilippines trend worldwide by tweeting why it is indeed more fun in the Philippines! Be creative: tweet your favorite photos, videos, statements that are uniquely Filipino. With social media, who knows what heights the Philippine tourism can take!